Getting people to try -- let alone admit they need -- a product to help with their incontinence is an uphill battle. On Friday, Kimberly Clark’s Depend brand launched an extensive marketing effort to ...

Ever since Thinx — the company that makes absorbent underwear to be worn instead of pads or tampons during your period — started advertising on the L, there’s been a nervous whisper fluttering through ...

Kim Kardashian took to Instagram last night to share some video selfies trying on her latest SKIMS collection, and they are just as spicy as you'd expect. (SKIMS, of course, is her best-selling line ...

History has never been this hot. If you’ve ever wondered what underwear looked like a century ago, now’s your chance to find out! In a visually compelling video, Mode chronicles 100 years of men’s ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

For some, the love borders on fetishism. The more designer pairs they own, the better. And don’t think the fashion industry hasn’t noticed. Underwear companies such as 2(x)ist, C-IN2 and /baskit/ have ...

"Be Your Own Model" is Walmart's next phase of personalizing the online clothes shopping experience. The retail giant acquired virtual try-on platform Zeekit in 2021. Shoppers can upload a photo of ...

Is that a misleading title? Because I think it might be a misleading title. You see, Madison Bumgarner, that super good pitcher for the San Francisco Giants, has the nickname of “Mad Bum.” And because ...

Your toddler may be using the potty on a regular basis, but you haven’t quite dared to put him in underwear. It’s a big step, but you have to make it at some point. There are some clues to look for, ...

You've probably noticed bows adorning the front of many a panty. The delicate addition may seem decorative, but it stems from a place of utility.

Gemma Collins stripped down to her underwear to try a new beauty treatment. The former TOWIE star, 40, took to her Instagram account on Wednesday night to share a photo of herself getting red light ...