Samsung and Google have been in the kitchen together for a long time, and although they've cooked up a lot of mobile and ...

Have you ever scuba-dived with sharks? Or reached the peak of the Himalayan mountains? These once-impossible experiences aren’t impossible anymore, well.. kind of. With the rise of the metaverse and ...

Virtual reality and 360-degree video is a new and scary place, but brands are lining up to jump in. That's why a VidCon 2016 session on VR and brands was standing room only. Brand and agency marketers ...

Does the average person want to shop for apparel in virtual reality (VR)? Speaking for myself, it sounds rather cumbersome -- having to plop on a headset to browse for, say, trousers as opposed to ...

How will customer experience be enhanced as more people explore the brave new world of the metaverse with VR devices? Without virtual reality (VR), the metaverse is simply another website, however, ...

This year has introduced retailers to a variety of unique, technology-driven opportunities to engage with consumers. Ever since the Pokémon Go craze, augmented reality (AR) and virtual reality (VR) ...

Are you a print subscriber? Activate your account. By Jon Springer - 2 hours 20 min ago By Erika Wheless - 2 hours 20 min ago By Lindsay Rittenhouse - 4 hours 13 min ago By Gillian Follett - 4 hours ...

Forbes contributors publish independent expert analyses and insights. I am a veteran ad industry journalist with a fondness for tech. Way back in 2015, Austin Mace and Ryan Thomas co-founded Subvrsive ...

Saber Interactive has released one more trailer for World War Z VR, as the game has been released on SteamVR and Meta Quest this week. This is basically one last sizzle reel to get you into wanting a ...