CUPERTINO, Calif., Oct. 27, 2025 /PRNewswire/ -- Ryff, a leader in virtual product placement (VPP) and in-scene advertising, today announced that its Scene Intelligence™ technology is powering virtual ...

In the first episode of The Kardashians on Hulu, Kim Kardashian asks the waiter, “Is that from the fountain? Like, the Diet Coke?” gesturing to the soda just brought to the table. “I love a good ...

Hopefully you aren’t sick of news headlines about generative AI technology in the ad industry just yet. On Tuesday, mar tech entrepreneur Omar Tawakol announced the public launch of Rembrand, a ...

content owners can monetize catalogs as easily as selling 30‑second spots. LOS ANGELES, Oct. 30, 2025 /PRNewswire/ -- Ryff, the pioneer of virtual product placement (VPP) and in-scene advertising, ...

A few years ago, product placement specialists were prop guys who made sure that a Coke can appeared in a scene. Now, with the advent of virtual product placement, it doesn’t matter if a Coke can was ...

MELVILLE, N.Y. – Phase 3 Productions, one of the Caribbean’s largest production companies, has pegged ChyronHego’s Virtual Placement to enhance live broadcasts of football matches for the Red Stripe ...

Chyron today announced the release of Virtual Placement 8.0, an update that brings SMPTE 2110 IP connectivity to broadcast workflows and introduces NBA-focused line tracking. “We are meeting the ...

EXCLUSIVE: Virtual product placement (VPP) could be set to become big business for entertainment companies — and it’s the golden oldies that are going to drive it. That’s according to a new report ...

MELVILLE, N.Y .— Chyron has released Virtual Placement 8.0, with new SMPTE 2110 IP connectivity and NBA-focused line tracking ...