Walmart is going head-to-head with Prime Big Deal Days
Walmart is launching six days of holiday savings. Unlike Prime Day, you don't need a membership to shop the savings. Walmart+ members do get early access to the sales event and can start shopping 12 hours earlier than everyone else, but all customers can join in on the savings starting at noon ET on October 8.
Walmart announces holiday shopping deals are starting in October this year
The retailer announced plans for a massive sales event starting in October to kick off the holiday shopping season. According to a company news release, nearly 50% of consumers are starting their holiday shopping as early as August and September, so the company has decided to move its holiday sales to October.
Walmart, Fiserv
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