Behavioral economics helps investors understand irrational market behaviors and customer choices. Examples of behavioral economic theories include loss aversion and sunk-cost fallacy. Recognizing ...

Salary negotiations can feel like a tricky game where the right strategy can make all the difference. But what if there was a way to use science to boost your chances? Behavioral economics combines ...

Like physical health, financial health is a very private matter – and both forms of wellbeing are closely intertwined. Unfortunately talking openly about personal money matters is often considered ...

Behavioral economics combines information about human behavior and outcomes with more standard methods of economic analysis. Behavioral economics has been applied in various contexts such as ...

This is an opinion editorial by Rich Feldman, a marketing executive, author and advisory board member at Western Connecticut University. Behavioral economics has long been cited to describe our ...