Search has always been a moving target. From the days when keyword match types and manual cost-per-click (CPCs) gave advertisers a sense of control, to the rise of Shopping ads, automated bidding, and ...

ChatGPT ads mark a shift from keyword intent to behavioral understanding, changing how relevance, creative and measurement work.

Responsive Search Ads (RSAs) have been around for many years now, but for some reason, so many Google Ads practitioners still find them confusing. RSAs can be incredibly powerful if you know how to ...

Google is tweaking how sponsored results will appear in Search. Going forward, it will group any text ads on the Search page into a "Sponsored results" section that will appear at the top of the ...

Google is rolling out a change to how ads appear in Search, and this time it’s focused on clarity and user control. Text ads will now be grouped under a single “Sponsored results” label that stays ...

Apple plans to introduce additional ads within App Store search results starting in 2026, expanding its search ad inventory while keeping strict limits on how advertisers can influence placement. What ...

Apple is testing a new design for App Store search ads on iPhone. Some users on iOS 26.3 are noticing that the blue background around sponsored results is no longer shown, blurring the line between ...

Google has officially launched the new grouped sponsored label in the search results. This is where Google groups multiple ads under one larger sponsored label, and then places a "hide" button at the ...

Beginning in March, users will start seeing more ads within search results, a move that underlines how central advertising ...

A few weeks ago, Google launched a new ad layout with the large "Sponsored results" label that groups numerous ads under that one label, and then sticks a "Hide sponsored results" button after you ...