As the century-old mantra falls into obscurity, CX leaders contend with nuance and the true range of customer behavior.

Model Context Protocol (MCP), a new open standard that defines how AI systems connect to data and tools, helps solve the ...

Putting the customer first can take many forms, such as refusing to compromise on a product's quality or focusing on providing an exceptional customer experience. Welcoming and responding to feedback ...

Retailers must prepare for a paradigm shift in commerce, where autonomous agents act as customers rather than mere tools, according to a top official of a ...

Every retail initiative, whether it’s AI, personalization or supply-chain transparency, depends on trustworthy customer data.