CHICAGO -- Point-of-Purchase Advertising International presented the Wm. Wrigley Jr. Co. here with its Chief Award for the company's contributions to the in-store advertising industry. The ...

The Wrigley Company has announced plans to launch a new brand in the mint market. The decision follows the recent appointment of Ian Bray as marketing manager at the firm. The product, Extra Mints is ...

Wrigley Media Grouphas named Ross Breitenbach, EP and creator of Netflix’ Hack My Home, to the new position of head of unscripted and brand development. Breitenbach, who just won a Daytime Emmy for ...

ORLANDO, Florida: Mars Wrigley North America CMO Gabrielle Wesley began her presentation at the Association of National Advertisers by setting the stakes high. “I don’t think our profession could be ...

In a surprising admission, Wm. Wrigley Jr. Co. CEO Bill Wrigley Jr. told investors that two of his brands, Altoids and Life Savers, are not being marketed properly. The brands, which Wrigley bought ...

CHICAGO -- The world's dominant chewing-gum maker is about to get sweeter. Looking to extend more of its marketing might from gum to candy, Wm. Wrigley Jr. announced Monday it has agreed to buy Life ...

Chewing-gum brand Wrigley’s Extra is the latest to shake-up its marketing and move towards ‘cause-related’ campaigns, something its marketing director Julio Guijarro says is now “essential” if it’s to ...

“Skittles and Starburst have an awesome new product line up," says Matt Montei, senior marketing director at Wrigley. "Skittles America Mix is perfect for all things summer with a patriotic colored ...