Many of these tools hinge on using generative AI to try out a variety of different tactics on a video to find what works best.

YouTube is adding new features to generate ideas and monitor the performance of thumbnails.

Alphabet-owned YouTube unveiled a slate of artificial intelligence tools, shopping updates and personalized viewer features ​on Wednesday at its annual Made on ‌YouTube event in New York City.

YouTube is expanding Gemini-powered tools across Studio, Shorts and YouTube Create to help creators with research, editing, thumbnails and channel management. The platform is adding new AI moderation ...

YouTube is testing Channel Search, a brand-facing feature that brings creator analytics and discovery tools directly into ...