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Danny White talks Tenneessee-adidas deal
Tennessee made things official on Wednesday afternoon, announcing a new massive apparel deal with adidas. The brand will replace Nike starting in August 2026, starting a new contract that will run through 2036. Tennessee was previously with adidas from 1994 through 2014.
As athletes begin sharing in the revenue, the next decade will determine whether they gain real negotiating power. Part 1 of ...
Tennessee’s new adidas deal shows the latest weapon in recruiting and underlines how schools are finding more creative ways to get their athletes paid above board.
Danny White had hired a football coach for the first time in his athletics director career, and now he needed to sell his hire of Lance Leipold, a Division III coach, to Buffalo Bulls fans.
NORMAN, Okla. — Danny White has a vision. It might not sit well with some Tennessee fans after the Volunteers' AD announced an across-the-board ticket increase of 10% last week. But it is one ...
Tennessee AD Danny White announcing a stadium branding deal with Pilot on August 13, 2024. (Saul Young/The Knoxville News, via Imagn Images.) College Football ESPN By Andrew Bucholtz on 02/21 ...
“Danny White would like to come meet with you,” the person told Leipold. Leipold figured that meant he’d meet Buffalo’s young athletic director in a few weeks.
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