Ferrero to buy cereal maker WK Kellogg for $3.1 billion
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Ferrero, the Italian candy company behind Ferrero Rocher and Nutella, agreed to a deal to buy WK Kellogg, according to a press release issued Thursday morning.
Ferrero, the European confectionery giant behind Nutella and Ferrero Rocher, is set to acquire WK Kellogg Co ., the maker of Froot Loops and other classic American cereals, in a $3.1 billion deal, according to a press release issued Thursday.
Giovanni Ferrero has expanded his family's company beyond brands like Nutella and built a global powerhouse—especially through big acquisitions in the U.S.
The $3.1 billion acquisition would combine Ferrero, which makes Tic Tacs and Nutella, with the producer of Frosted Flakes and Froot Loops.
Kellogg’s, famous for making Frosted Flakes and Froot Loops, has struck a deal to be being for $3.1 billion by the Ferrero Group, which owns Nutella and Kinder.
The Kellogg cereal business, an iconic Michigan brand, is being sold to Ferrero, an Italian chocolate and sweets company.
The Italian candy maker behind Ferrero Rocher and Nutella is nearing a deal to buy cereal maker WK Kellogg , a source told Reuters, an acquisition that would combine two of the world's best known consumer food makers.
Nutella maker Ferrero Group is buying cereal giant WK Kellogg Co in a $3.1 billion deal. Shares of WK Kellogg jumped more than 30% in early trading.Ferrero said that it “plans to invest in and ...
Ferrero North America is adding peanuts to its Nutella, turning its Ferrero Rocher spheres into squares and adding Dr Pepper flavor to Tic Tacs, all in the hopes of winning over more U.S. consumers.