McDonald's is rolling out its first permanent menu item in four years with the new McCrispy Strips. Why it matters: The chicken strips' arrival is the latest hint that the fan-favorite Snack Wrap is coming back to restaurants soon — nine years after it was discontinued.

A McDonald's cult favorite that disappeared years ago is closer to being back on the menu. Here's what's inside a Snack Wrap, latest on return date.

The confirmation follows earlier hints from McDonald's USA President Joe Erlinger, who told " Good Morning America " in December 2024 that "the Snack Wrap will be back in 2025." At the time, Erlinger acknowledged the product's near-mythical status among fans, saying, "It has a cult following," though he declined to reveal a specific launch date.