News

Fox News Channel extended its reign as the most-watched cable news network in both total day and primetime viewership, ...
For the first time since Llamas took over on June 2, NBC “Nightly News” outperformed ABC “World News Tonight” in the 25-54 ...
Ginny & Georgia’ spends a second week at No. 1 overall on the Nielsen charts and ‘Love Island USA’ hits a series high.
According to Nielsen ratings, NBC Nightly News averaged 904,000 viewers in the coveted 25-54 demo on Tuesday, while ABC World ...
CBS Evening News had 3.736 million total viewers and 466,000 viewers in the demo for the week of June 30. The broadcast was ...
Nielsen is in the midst of a battle to count TV audiences of the future, but the company just disclosed it’s still having problems counting them in the present.. The media-measurement giant ...
For over 30 years Nielsen has survived software glitches, complaints about ratings and potential competition. Nonetheless, Nielsen continues to be the negotiating currency for tens of billions of ...
Nielsen ratings are the bedrock of how TV networks and media agencies set prices, and many advertisers build out placement of their clients’ commercials by “mirroring” audience levels from ...
During this period, Paramount has issued no release about Nielsen ratings tied to any of its most-watched programming, including the NFL games it shows on CBS each Sunday; the performance of CBS ...
In the United States, Nielsen is the primary source of television ratings. The company began measuring radio ratings in the 1930s, and in 1950 they implemented the same methods to keep track of TV ...
Nielsen ratings have for decades been used as either the sole or primary currency in negotiating prices for advertising on television. And for many years now, they’ve also been problematic.
Nielsen definitely has its critics — probably including every fan of a TV show that was ever cancelled due to low ratings. A fairly eloquent critique comes from analyst Arash Amel , research ...