The Bus doesn't have a problem with college athletes getting paid but thinks more commitment on their part should come with ...

New SEC school is gaining ground for the nation’s top linebacker, and Clemson’s approach to NIL may be put to the test.

The Clemson quarterback is turning heads with a unique NIL deal that brings his likeness to life — and supports a good cause.

The Gators seemed destined for a losing season at 4-5 with an embarrassing 49-17 loss at Texas, but his team rallied to ...

Five-star quarterback recruit Ryder Lyons made headlines this week with his commitment to the BYU Cougars, bypassing top ...

Cooper Flagg is projected to make upwards of $62 million on his rookie deal over the next four years. FOX Sports caught up ...

The Ohio State football program held an NIL media day event this week. See a short video of some behind-the-scenes footage of ...

Five-star Georgia Bulldogs recruiting target Tyler Atkinson has signed a significant NIL deal in his latest recruiting twist ...

Texas A&M wide receiver commit Madden Williams has reportedly inked an endorsement deal with Adidas on Friday.

Goldberg had some thoughts about the evolution of college football and NIL, describing the situation as warfare across the ...

In the new era of NIL, even high school athletes can get in on the action. On Friday, Adidas announced its newest 'Adizero 7 ...

IMG has been talking with colleges about the upcoming transition to revenue sharing for more than a year and have experts ...