Le Sserafim embodies the meaning of “Kawaii” in their newest music video. On Tuesday, the K-pop girl group released the MV ...

One of Sanrio's best characters is an icon most people have never even seen, because he was left behind by the brand for 45 ...

Sanrio gives fans of Hello Kitty a whole new way to show off their favorite franchise while also celebrating themselves with ...

The group uploaded the video for “Kawaii (prod. Gen Hoshino)” on Wednesday featuring the five members roaming around the ...

Uniqlo announced new shirt collections, with Demon Slayer shirts debuting first and being followed by a Sanrio Characters ...

CoComelon' & Hello Kitty firms Moonbug & Sanrio have struck a deal including a new series with characters from both like ...

Sanrio's transforms into a high-margin licensing powerhouse with 44.9% revenue growth in FY2024. Read here for an analysis of ...

Get ready, CoComelon and Hello Kitty fans! Your favorite characters from both universes will soon be joining forces. Sanrio, ...

The next collection of Yu-Gi-Oh and Sanrio merchandise focuses on Yu-Gi-Oh GX. Advance sales are available now.

The 55-minute fireworks at Lake Kawaguchiko is back this year Want to be the first to know what's cool in Tokyo? Sign up to ...

In total, more than 63.1 million votes were received in this edition of the 2025 Sanrio character ranking. Meet the winner ...

Sanrio’s annual character ranking has fans vote for their favourite cute mascot and this year, a winner has broken a very ...