Target's CEO, Brian Cornell, has issued a stark warning about the potential impact of Trump's tariffs on the company's operational costs. As these tariffs continue to exert pressure, Target's decision could significantly affect American consumers.

Target’s CEO Brian Cornell said on Wednesday that hiking prices on customers due to President Trump’s tariff agenda would be the retail giant’s “very last resort.”  “The difficulty level has

Target CEO Brian Cornell on Wednesday warned of "massive potential costs" due to tariffs, saying the company would raise prices as a "very last resort." "The difficulty level has been incredibly high given the rates we're facing and the uncertainty about how these rates in different categories might evolve,

Target reported a sharp drop in comparable sales in its first quarter and cut its outlook for the full year.

Target sales plunged in the first quarter amid concerns about Trump's tariffs, inflation and backlash to its pull back on DEI

Target now expects a “low single-digit [percentage] decline” in sales for the fiscal year; it previously forecast 1 percent growth.

A boycott launched by Target shoppers unhappy with its DEI retreat has added to the retailer's sales headaches, prompting CEO Brian Cornell to announce sweeping changes Wednesday.

The retail giant Target continues to wander in troubled territory.

The retailer's CEO attributed the results to weakness in discretionary spending, declining consumer confidence, uncertainty over tariffs, and shopper backlash against the company’s decision to halt diversity initiatives.

Target said reactions to its DEI moves have adversely impacted sales, and protesters say they're not yet satisfied with the company's response.

Michael Fiddelke, chief operating officer (COO) and former CFO, will oversee a new, multi-year “enterprise acceleration office” aimed at removing friction and enabling the team to make faster decisions in support of growth, Target said in a Wednesday announcement.