Target is not welcome at the Twin Cities Pride Festival this year despite being a longtime sponsor, organizers say, because the company recently ended some of its DEI programs.

Target is joining a wave of US companies pulling back on diversity, equity and inclusion (DEI) initiatives, as right-wing pressure leads companies to alter their commitment to hiring diverse candidates and expanding access.

Minneapolis-based Target Corp. is No. 7 on The PG 100, Progressive Grocer’s 2024 list of the top food and consumables retailers in North America, with nearly 2,000 locations. Walmart U.S. is No. 1 on The PG 100, while Costco is No. 3. PG also included all three companies on its Retailers of the Century list.

Actress and mogul Tabitha Brown is facing backlash after asking consumers to not boycott Target amid the company’s recent DEI rollback.