Retailers are turning to the filtering technology popularized by Snapchat to add a real-world feel to online shopping. By Kate Conger OAKLAND, Calif. — When Eden Chen wants to go sneaker shopping, he ...

It’s part of a massive effort to push the technology further into the physical world. Snap is planning to launch augmented-reality mirrors that allow shoppers in stores to instantly see how clothes ...

SAN DIEGO - Close your eyes. Can you picture that sofa you're coveting in your living room? Now, open your eyes and pull out your phone - because edgy furniture stores are giving you a tool that's ...

Shopping on Etsy just got way more fun. The online marketplace just launched The Etsy House, an all-new immersive shopping experience where you can find an assortment of home decor to makeover your ...

Amazon wants you to shop for the holidays in augmented reality. The company has rolled out its Black Friday deals store, with bargains offered through the day after Thanksgiving. For the first time, ...

An augmented reality display case at a Citizen Watch shop in a major department store in New York City blurs the lines between physical product and digital content for an immersive demonstration.