Japan loves its special editions. From toys, clothing, and even food and beverages, the moment something is marketed as ...

BMW board member Frank Weber made it clear that we'll need to buy manual M cars for the M division to keep the manual transmission alive. Speaking to Italian motoring publication Quattroruote, the BMW ...

BMW has unveiled the 3 Series 50th Anniversary Special Limited Edition exclusively for the Japanese market. The commemorative lineup will be limited to 710 units, covering the 318i, 320d, and M340i in ...

BMW has introduced a bespoke example of the X7 in the Land of the Rising Sun. The model is called the Nishiki Lounge Concept and is the latest in a series of modified rides shown locally. Following in ...

Track-only M2 Racing debuts in Japan for ¥21M JPY ($142,809 USD), developed by BMW M GmbH 308 hp 2L turbo engine, race-tuned transmission, and FIA-compliant safety gear included Features motorsport ...

BMW has a strong following in the Land of the Rising Sun, and has been gracing it with a number of special editions over the past several years. We recently reported on the 120i Performance Unlimited ...

J. Walter Thompson declined to provide details as to the incumbent, or the circumstances of the business win. BMW Japan has existed as a 100 percent-owned subsidiary of the German company since 1981.