These tools and apps have features that can help small-business owners automate marketing tasks and track the success of their efforts.

But modern direct marketing has become an incredibly powerful tool for businesses looking to engage with their target audience and drive conversions.

Direct Mail is a native macOS email marketing app designed to save time and simplify your workflow. Since this is a native app, you’re not slowed down by clunky browser-based interfaces or unreliable ...

What Is DR Marketing?. DR, or direct response, marketing includes promotional messages aimed at generating an immediate response from targeted customers.

The need to define "offline" marketing tools has only emerged since the late 1990s as a response to online marketing tools. Online tools include websites and email. Offline tools include a mix of ...

We as marketers need to evolve to stop talking at our customers and invite them to have a dialogue. The solution is conversational marketing.

Meanwhile, Marketing gets so excited about the next new campaign that it spends three months getting everything ready to go, and then fires all of its guns at once—advertising, email, e-newsletters, ...

Staying abreast of the effectiveness of marketing channels and evolving consumer trends is crucial for today’s direct mail providers. The marketing team at SG360° explored what marketers are ...

NEW YORK-- (BUSINESS WIRE)--The National Center for Database Marketing (NCDM) 2008 Conference, co-produced by the Direct Marketing Association (DMA), and DIRECT magazine, will take place December ...