I was thus deeply disturbed when a friend leveled a serious charge against the public relations professional’s own script—specifically, that he ripped his core premise straight from a viral 2014 tweet ...

Strong brands don’t just happen by accident. They don’t win trust and loyalty overnight; branding takes years and years, if ...

Public relations and marketing—what’s the difference? To the untrained eye, it can be difficult to differentiate between something like a social media post and a news story. It can be similarly ...

PR teams manage public perception, influencing stock prices positively or negatively. Effective PR keeps investors engaged, potentially stabilizing stock prices during crises. Understanding PR's role ...