Banner ads are like the virtual billboards of the digital world. You’ve likely seen these rectangular-shaped ads while scrolling through a website or app. Banner ads are considered a cost ...

In some ways, this was inevitable. When ads were confined to banners in the corners of websites, most of us booted up our computers to surf the web for a few hours at a time.

AlltheWeb.com drops the use of banner ads in a Web site redesign that leaves the Fast Search & Transfer site with a look and feel that recalls rival search provider Google.

The return of in-banner video is driving down CPM rates for dedicated video inventory and creating user experience and ad quality concerns.

Marketers need to evolve how they reach customers in an era where third-party data is disappearing, and banner ads don't work, a new study says. Building conversations, and exchanging value works ...

The New York-based company is now offering advertisers a new way to reach Web surfers through its "politely downloaded banner," which allows up to 100K file sizes, as opposed to standard banners ...