CEO also discussed the fight for top talent and how Omnicom’s impending acquisition of IPG has 'already' changed the ...
The Apple CEO's livestream debut and viral Pop Mart cameo are a clear push to localise Apple’s brand appeal in China—just as ...
WPP’s deal with Google ramps up its AI capabilities as new CEO Cindy Rose moves to catch competitors and speed campaign ...
Publicis Groupe has upgraded its full-year guidance again and expects to grow between 5% and 5.5% in 2025, after its third ...
Rudy Khaw steps down after shaping AirAsia’s brand for 18 years. That, and other updates from Colenso, Globus, Milk & Honey ...
Despite universal agreement that time-based billing is unfit for today’s marketing economy, most agencies remain chained to ...
Spotify has expanded advertisers’ access to its ad inventory through new partnerships with Amazon and Yahoo. For the first ...
In the high-stakes world of advertising, the promise of a fully autonomous, end-to-end AI-driven agency, like the recently ...
The Future of Strategy 2025 report finds 80% of global strategists see their discipline at a crossroads, despite rising ...
Grey’s global CEO, Laura Maness, is exiting the agency after three years at the helm , Campaign Asia-Pacific can exclusively ...