Introducing the actor as the brand's fact, the campaign positions natural diamond jewellery as an expression of individuality ...

Following Omnicom’s acquisition of IPG, Omni is now also powered by assets originally under the latter. To continue enjoying ...

FutureBrand will now report to McCann’s local offices instead of McCann Worldgroup. He will lead the company’s marketing strategy, focusing on customer engagement, brand growth and innovation across ...

INR 667.21 crore from the proceeds are earmarked for AI-led technology and cloud infrastructure, as the SaaS firm sharpens its streaming and ad-tech operating model. The real-estate-heavy integrated ...

As AI adoption accelerates, there is a new balance emerging between acceleration and deceleration, where people crave both ...

WPP has launched Agent Hub on its AI marketing platform WPP Open. The Agent Hub is an internal app store where users can ...

With AI-driven discovery pulling from everywhere, a fragile shared reality and constant brand scrutiny, PR needs to become ...

The new tourism campaign positions the state around experiential travel, cultural immersion and discovery beyond conventional destination-led narratives. The new television commercial positions the ...

The review consolidates the business from three holding companies into two. The review is intended to “reduce complexity, improve execution and accelerate growth,” says a company spokesperson. The ...

The real-estate-heavy integrated marketing group adds a legacy agency to widen its sector play, testing how diversification ...

While analytics continued to be the fastest-growing segment, custom market research grew 8%, showcasing an appetite for ...

A Christmas Eve announcement sent shockwaves through Silicon Valley – and raised urgent questions for the marketing and tech ...