The Parramatta Bureau’s focus on attracting new readership has required a targeted paywall strategy that made the most of ...

This week, Emily Schario, head of content and editorial co-founder of The B-Side, will present a Webinar on how The Boston ...

INMA research suggests reach is key to loyalty and revenue, shedding a different light on the idea that news companies should ...

Presentations from the INMA World Congress of News Media in Berlin covered how advertising having a seat at the table and ...

T ransformation in the news industry is often discussed in abstract terms: platform shifts, audience behaviour, emerging ...

Nominated by senior leaders within their organisations, the 16 media executives chosen will have access to INMA educational ...

With its Geojournalism Initiative, Oxpeckers has created a suite of digital tools designed to transform how environmental ...

H ow do you get hundreds of journalists so comfortable with AI that they are proactively asking to use AI tools? Nadia Kohler ...

Most channels — internal, social, direct, and external — have remained stable over the past two years, but search has dropped ...

To reach new audiences, Bergens Tidende approached the elections differently, encouraging people to submit questions for ...

AI can deliver the facts unearthed through journalism, but it can not replicate content that has a unique atmosphere or ...

To extend its audience, Reach worked with more than 50 journalists who were interested in owning their own newsletter. The ...