Spotify has unveiled its 2025 Wrapped campaign, transforming users’ listening habits into a global cultural moment.

Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top stories and trending topics through the eyes of Gen Z.

German automaker BMW has unveiled its latest iX2 campaign featuring virtual creator Lil Miquela, to create an immersive experience for its target audience. Also known as ‘Make it Real’, the campaign ...

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Salesforce and OpenAI have announced a wide-ranging partnership that will bring Salesforce’s Agentforce 360 platform directly into ChatGPT, allowing businesses to access CRM data, customer ...

Local telco HKT has promoted its vice president of strategy planning and execution Felix Tsui (pictured) to chief strategy officer of digital ventures, HKT. Tsui will be reporting to Monita Leung, CEO ...

Colgate has partnered with South Korean singer and actress IU to promote its "optic white purple" toothpaste, tapping into the global reach and influence of the K-pop star. The campaign, which spans ...

Mattel has inked a strategic partnership with OpenAI to roll out AI-powered products and experiences inspired by its portfolio of iconic brands. The collaboration will see Mattel tap OpenAI’s ...

Shopee has tapped South Korean girl group BLACKPINK as its first-ever regional brand ambassador, as part of its partnership with YG Group in Southeast Asia and Taiwan.This is in line with the launch ...

Zara's parent company, Inditex, announced that by 2025, 100% of the cotton, linen and polyester used by all eight of its brands will be organic, sustainable or recycled. Meanwhile, 80% of the energy ...

Publicis Groupe has acquired influencer marketing platform Captiv8 as it looks to supercharge its global creator marketing capabilities and bolster its position in social commerce. The acquisition ...

ASICS has named Felix the Samoyed, a fluffy internet favourite, as its new “Mind’s Best Friend” ambassador to promote the mental health benefits of moving with pets. In a statement, the brand ...