CEO Diana Haussling and execs from Acxiom and agency FCB discussed use cases of artificial intelligence at last week’s Future ...

The Diageo-owned tequila brand will host events in 12 cities globally in partnership with Mexican bakery Panadería Rosetta.

Nvidia saw the fastest rise in value ever tracked by Interbrand while digital-first services like Netflix, Uber and Instagram ...

AI is helping the group win more business without having to engage in a traditional pitch process, CEO Arthur Sadoun said ...

A campaign promoting the design partnership shifts from studio-shot imagery to a lifestyle-oriented visuals and storytelling ...

The impact of AI goes far beyond efficiency, Camire explained. Global knowledge work is valued at $20-30 trillion, and even a ...

At Advertising Week, Todd Kaplan said marketers should think of brand building like pointillism and not rush to jump on every ...

On the heels of its “Better in Denim” campaign, the apparel retailer is turning to community connections to burnish its ...

Making the most of live events goes beyond sponsorships as individuals increasingly engage with real events virtually.

Tumi, which piloted Amex Ads, saw return on ad spend 30% higher than its targets while reaching more Gen Z and millennial ...

The shift from keyword search to prompt driven-search is opening up new opportunities for brands, according to Greg Johns of ...

To engage its Gen Z and Gen Alpha consumers, the Unilever brand went beyond social listening for a more collaborative process ...