The Diageo-owned tequila brand will host events in 12 cities globally in partnership with Mexican bakery Panadería Rosetta.

Nvidia saw the fastest rise in value ever tracked by Interbrand while digital-first services like Netflix, Uber and Instagram ...

The P&G hair care brand enlists “Love Island” star Amaya Espinal to celebrate the power of scent in digital and out-of-home ...

AI is helping the group win more business without having to engage in a traditional pitch process, CEO Arthur Sadoun said ...

The impact of AI goes far beyond efficiency, Camire explained. Global knowledge work is valued at $20-30 trillion, and even a ...

At Advertising Week, Todd Kaplan said marketers should think of brand building like pointillism and not rush to jump on every ...

On the heels of its “Better in Denim” campaign, the apparel retailer is turning to community connections to burnish its ...

PepsiCo has tripled content production and seen sales growth for brands like Mug since integrating the agency closer to its ...

Tumi, which piloted Amex Ads, saw return on ad spend 30% higher than its targets while reaching more Gen Z and millennial ...

Making the most of live events goes beyond sponsorships as individuals increasingly engage with real events virtually.