See why last-click attribution falls short in complex B2B journeys and how multitouch attribution models provide clearer ...

Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

Discover how the 4Ms—market intelligence, modeling, mix, and measurement—create a structured, measurable go-to-market plan ...

Measurement & Analytics - Marketers who work for SMBs say the top challenges they face with A/B-testing are a lack of ...

Amazon, Google, and Microsoft are the major brands that customers in the United States say they feel the most loyalty toward ...

Marketing Content - Marketers are increasingly turning to AI to edit their blog content, and they're finding AI to be as ...

Discover how businesses can use AI to enhance customer experience, reduce friction, and create a seamless, data-driven CX foundation that drives loyalty, efficiency, and sustainable growth.

Discover how AI, agility, and data-driven creativity are transforming B2B advertising—from static impressions to ...

These days every company is a technology company. Tech is at the core of every industry and every function. And marketing is no exception. I've built my career at the intersection of marketing and ...

Some 37% of marketers say they've felt a high level of burnout from the pressure to constantly respond to trending topics and ...

Half of business leaders expect AI to replace traditional search engines for lead generation within five years. That's according to a survey conducted by Adobe of 503 business leaders in a wide range ...

A recent B2B marketing study by B2B International paints an interesting picture of the current marketing challenges US businesses are encountering, the strategies they are employing, and what they ...