As geopolitical tensions rise alongside political polarisation and social issues, what should organisations do when being ...

Dr Pepper uses muggle jingle, and the marketing world goes mad Unless you have been living under a rock, you can’t have avoided the story about ...

Accusations have been flying around the advertising sector again this week, with an anonymous group of senior people claiming ...

It is actively shaping how brands are discovered, cited and recommended by large language models. Unlike SEO, which is ...

From debates around synthetic data to AI-written press releases, the question isn’t whether to use AI in research, but how to ...

Yes, I could talk about the lunacy of Trump’s speech or other heavyweight global issues, but in this part of the internet, I ...

It’s also where the Edelman Trust Barometer is released. My employer the most trusted institution Edelman frames trust across ...

Together, these forces are redefining what success looks like for communications teams and agencies alike. Agencies are feeling this particularly ...

If you want to yarn back to a time when our politicians were good communicators and had clear, progressive, sensible ideas, ...

It’s different to other mainstream social media platforms when it comes to brand presence, and requires a unique approach. This means brands and ...