Amazon introduces Alexa+, a generative AI-powered assistant with a monthly fee of $19.99, free for Prime members.

E-commerce giant Amazon revealed Wednesday it will be rolling out an Alexa+ service infused with artificial intelligence that's free for Prime customers.

Amazon on Wednesday unveiled the first major overhaul of its Alexa voice assistant since its introduction more than a decade ago, embedding it with generative artificial intelligence.

For example, using the Alexa app on your smartphone you’ll be able to take photos and have it analyze images. You’ll

The effort carries significant weight at Amazon, which has plowed billions of dollars into Alexa since its launch in 2014.

It's called Alexa+, and the idea behind it is that generative AI can take the voice assistant to the next level.

A demo video showed Alexa booking concert tickets, restaurant reservations and texting a babysitter.

Alexa+, Amazon’s revamped version of Alexa was unveiled Wednesday, bringing the popular voice assistant into the artificial intelligence era.

Voice assistant Alexa is expected to get a major artificial intelligence upgrade from Amazon tomorrow, and it could change how we interact with this popular piece of smart home tech. Amazon is hosting an event in New York City on Feb.

Online retail behemoth Amazon on Wednesday announced a new version of its Alexa voice assistant that is powered by generative artificial intelligence, giving the device more human-like qualities.

Amazon announced the new AI-powered Alexa+ at its February 2025 Devices & Services event on Tuesday in New York City.