Amazon introduces Alexa+, a generative AI-powered assistant with a monthly fee of $19.99, free for Prime members.

The effort carries significant weight at Amazon, which has plowed billions of dollars into Alexa since its launch in 2014.

It's called Alexa+, and the idea behind it is that generative AI can take the voice assistant to the next level.

Voice assistant Alexa is expected to get a major artificial intelligence upgrade from Amazon tomorrow, and it could change how we interact with this popular piece of smart home tech. Amazon is hosting an event in New York City on Feb.

Online retail behemoth Amazon on Wednesday announced a new version of its Alexa voice assistant that is powered by generative artificial intelligence, giving the device more human-like qualities.

Amazon has been working for years to overhaul Alexa with generative AI features as it faced rising competition from OpenAI’s ChatGPT and other chatbots.

Alexa+, Amazon's revamped version of Alexa was unveiled Wednesday, bringing the popular voice assistant into the artificial intelligence era.

Amazon debuted a more sophisticated version of Alexa on Wednesday that’s more conversational and can handle tasks on your behalf. But in a surprising departure from its usual playbook, the company didn’t announce new Echo devices to go with its revamped digital helper.

Amazon on Wednesday unveiled a generative-AI infused Alexa that it says will allow the popular voice assistant to have more personality, check a user’s tone and even plan romantic dates. But unlike before,

Alexa Plus will start rolling out next month in early access. It's an opt-in service and won't be available to everyone through an over-the-air update in March.

Amazon is finally launching the long-awaited generative AI version of Alexa — Alexa Plus — that, if all goes well, will take away much of the friction that comes with talking to a speaker to control your smart home or getting info on the fly.