Shop toys they’ll actually play with, from creative building sets to Barbie and American Girl dolls, and clothes they'll love ...

Prime Big Deals Days is happening October 7–8, 2025, and it’s the perfect chance to start holiday shopping early. Skip the December chaos and score big savings now on the season’s hottest toys, ...

American Girl has unveiled AG Sisters, a collection of contemporary character dolls designed for younger kids.

American Girl announced Raquel Reyes as its "Girl of the Year" for 2026. Raquel is a 10-year-old of mixed Mexican American heritage from Kansas City, Missouri. Raquel Reyes, Samantha Parkington, ...

Heading into a holiday season when budgets may be stretched thinner than usual, American Girl just did something that will have parents celebrating: The iconic brand has unveiled AG Sisters, a fresh ...