The post $14B Brand Is Betting Big on LIV Golf’s Shaky Future appeared first on EssentiallySports.

The away kit is expected to be officially launched in March 2026, in line with adidas’ standard World Cup away-kit release ...

PGA Tour 2K25 Legend Edition Year 2 adds full season access, faster progression, and premium content—but key polish issues ...

Brooks Koepka is returning to the PGA Tour after four years on LIV Golf. He's the first player who took the Saudi money to ...

Brooks Koepka is expecting plenty of nerves when he returns to the PGA Tour in two weeks at Torrey Pines. And it's not just ...

Madam Pang, president of the Football Association of Thailand (FAT), made her debut on the pickleball court this week, ...

Climate change and increasing physical inactivity flagged as factors which can slow the growth of sports economy worldwide ...

The $100 Adidas Go-to Fleece Jacket is on sale for $50. Boasting a perfect five-star rating, this fleece jacket is available in a classic black style and a light pink and purple style, and they’re ...

Dustin Johnson's 4Aces has become the latest LIV Golf team to strike a deal with a major sportswear brand, following in the ...

Snap’s Kahlen Macaulay looks at why 2026 will be the year where sport is most watched, connected and branded. Pulitzer-winning US playwright Neil Simon was once asked why humans find sport so ...

Emily Oberg is returning to the helm of Sporty & Rich, the brand she founded in 2018.