Amex Global Business Travel has created separate CMO and chief product and strategy officer positions as it looks to boost the role of marketing and product at the business.

Amex GBT announced the appointment of Rich Atkinson-Toal as global vice-president of Brand & Experience Studio.

Marketing News & Strategy American Express turns billboards into work stations in new campaign The financial services brands touts small business credit cards with national and local ads By Moyo ...

For years, American Express has analyzed the more than $1 trillion in annual purchases taking place on its closed-loop network to better advise clients to formulate marketing programs. With the launch ...

Though Costco is no longer called out in the New York issuer's earnings calls, the loss of that business added fuel to a change within the company that is showing results.

As part of our ongoing coverage of the American Express Travel U.S. Representative Network Conference, Travel Agent sat in on a presentation by Steve Ochs, vice president of marketing for American ...

Amex keeps focus on younger customers The credit card company is sticking with a strategy to concentrate marketing on the millennial and Gen Z generations shaping shopping trends.

American Express is the latest brand to sponsor this year’s B2B Marketing Awards. The financial services company is the sponsor of the best event category. Speaking about the partnership, Andrew ...

At more than $16 billion, revenue for American Express Co. hit an all-time high in the company’s June quarter, and now the travel-and-entertainment card giant is looking to ramp up marketing—radically ...

Amex GBT’s marketing lead: A tighter budget means we have to ‘think differently, relentlessly’ With a focus on storytelling and alignment across the business, Amex Global Business Travel has evolved ...

Dublin, Jan. 24, 2024 (GLOBE NEWSWIRE) -- The "American Express (Amex) - Digital transformation strategies" company profile has been added to ResearchAndMarkets.com's offering.This report provides ...

Andrew Buckley, vice president of global marketing and strategy at American Express, doesn't shy away from a challenge. Having taken the decision a couple of years ago to 'globalise' marketing in the ...