USA TODAY Ad Meter on MSN

2016 throwback trend: What were the top Super Bowl 50 commercials?

History was made during the 2016 Super Bowl commercial rush, with one car brand taking the USA TODAY Ad Meter ratings.
Marketing

The Boomerang Brand: Five Ways to Avoid It and One Time to Embrace It

The boomerang brand is a brand that once worked well; then it was abandoned—and then returned to. A boomerang brand can be a tough pill to swallow, as it inevitably means walking away from significant ...