Luxury retail’s digital transformation was once defined by technology; now it is defined by feeling. The next evolution will see digital experiences mirror the intimacy of the in-store encounter. High ...
The divide between brand and performance marketing is costing retailers revenue. Against today’s collapsed marketing funnel, ...
As payments provider Yaspa looks to take its brand on an “organic evolution”, CMO Kate Marsden explains why working closely ...
IPA Bellwether data shows a significant uptick in both events and direct marketing spend in the most recent quarter, driving ...
Jadon had led Youngun as founder and CEO, building viral digital campaigns for brands, after earlier roles at Zomato, Look ...
CEO Diana Haussling and execs from Acxiom and agency FCB discussed use cases of artificial intelligence at last week’s Future ...
Nvidia saw the fastest rise in value ever tracked by Interbrand while digital-first services like Netflix, Uber and Instagram ...
Mishka Pitter-Armand is NPR’s Chief Marketing Officer. An experienced business leader, she began her career in the for-profit ...
In this op-ed, Teen Vogue style director Alyssa Hardy explores the complex legacy of the Victoria’s Secret Fashion Show, and ...
Wednesday night’s 2025 Victoria’s Secret Fashion Show marked a significant milestone for the brand. It wasn’t a special ...
From identifying conversion behaviors to minimizing time spent on content creation, AI should be approached as a strategic ...
Hey Readers, Welcome back the to AdExchanger Commerce Media Newsletter. Thanks for reading! Today, we’re getting a touch-up ...