Gargi Sarkar, Founder & MD of RA Brand Consultant, shares his take on how we have started treating a domain name like an ...

As it turns out, a lot of products sold under Walmart's Great Value label are produced in the same factories that make ...

A market for cheaper, off-brand versions has proliferated, serving people looking for weight-loss drugs at a fraction of the ...

If you shop at Walmart, you're likely familiar with some of their exclusive and affordable in-house brands, but you might not ...

Proposals to allow people to pay extra for imported brand-name drugs need careful consideration, as they might create a negative impression about domestically produced generic drugs, Minister of ...

Boeing Co is set to win approval for its grounded 737 MAX this week, but chinks are appearing in the brand as the most traumatic chapter in the jetmaker's history overshadows the planes' original ...

Gen Z shoppers are price conscious and 82% said they planned to buy a dupe this holiday season, according to a new study.

Investor D Muthukrishnan on Friday explained in a social media post how exactly a minor change in the brand name led to its ...

First and foremost, the Wagoneer is no more. Every model will now be called a Grand Wagoneer from here on out, starting with ...

Shopify reports that brands need distinct voices to stand out amid digital sameness, emphasizing authenticity, engagement, ...

Aftermarket automotive parts supplier First Brands Group has appointed an interim CEO amid its ongoing bankruptcy saga.

Brands have limited control over the individuals that buy and wear their clothes. Robinson and his supporters have not claimed to use the Stone Island logo or its clothes as a symbol for far-right ...