Gargi Sarkar, Founder & MD of RA Brand Consultant, shares his take on how we have started treating a domain name like an ...

When small brands register their trademark with the United States Patent Trademark Office (USPTO), it offers a range of ...

A market for cheaper, off-brand versions has proliferated, serving people looking for weight-loss drugs at a fraction of the ...

If you shop at Walmart, you're likely familiar with some of their exclusive and affordable in-house brands, but you might not ...

Proposals to allow people to pay extra for imported brand-name drugs need careful consideration, as they might create a negative impression about domestically produced generic drugs, Minister of ...

Boeing Co is set to win approval for its grounded 737 MAX this week, but chinks are appearing in the brand as the most traumatic chapter in the jetmaker's history overshadows the planes' original ...

Gen Z shoppers are price conscious and 82% said they planned to buy a dupe this holiday season, according to a new study.

Investor D Muthukrishnan on Friday explained in a social media post how exactly a minor change in the brand name led to its ...

First and foremost, the Wagoneer is no more. Every model will now be called a Grand Wagoneer from here on out, starting with ...

President Donald Trump blasted Tylenol on Monday, promoting unproven links between the pain reliever and autism and pushing ...

In the current Tylenol media firestorm, what hasn’t been appropriately noted is the extraordinary branding gulf between the ...

Walmart shopper keeps returning back for Great Value Chicken Strips. “Lol just bare Is literally the exact same thing as great value famous chicken strips,” one person says. “Those Walmart brand ones ...