Certinia in its various incarnations across the years has been a long-standing fixture at Dreamforce. This year is no ...

Companies underutilize Customer Success. "The Customer Success Talent Playbook" notes its growth from a support function to a ...

Ahead of Dreamforce, where Certinia will demonstrate its Customer Success Solution built on the Salesforce platform and used by Salesforce itself, it has ...

A year ago, Certinia made its Customer Success Cloud generally available. It began life with some significant customers already leveraging the Customer ...

Customers value consistency more than promises. Any delay, missed check-in, or milestone reached slightly out of order can ...

According to the Forrester report, “Gainsight suits complex enterprises that are seeking an end-to-end solution that aligns CS with other go-to-market functions to improve retention and drive growth.” ...

Businesses that actually do offer personalization well reap the rewards in increased customer loyalty and retention. On the flip side, companies that fail to provide personalized experiences or that ...

Customer journey optimization helps you understand, refine, and improve every interaction a customer has with your brand. It ...

That's why customer lifetime value (CLV) has become a strategic priority for high-performing businesses. And with AI-driven ...

New senior appointments reinforce the company’s continued investment in technology, service, and connectivity across the homecare ecosystem.

Bundledocs, the leading cloud-based document bundling software provider, has announced the appointment of Vicky Wood as ...

The HBR Executive Playbook on building an organization where customer success is the foundation of long-term growth. by Rachel DuRose Customer-centric organizations follow a simple principle: ...