DirecTV's new ad program, created in partnership with TripleLift, will see programmatic pause ads play whenever a viewer pauses a show.

Industry-first collaboration programmatically delivers ads via major DSPs when viewers pause the TV shows and movies they are ...

This new pause ad format transforms the moment when viewers ... In partnership with DIRECTV Advertising, we're making their award-winning ad format programmatically accessible, removing every ...

DirecTV is partnering with TripleLift to launch programmatic pause advertising on its connected television platforms.

Samsung Ads has announced the launch of its GameBreaks ad format in the UK market, following a rollout earlier this year in ...

During the ITV Showcase in Manchester on June 12th, the broadcaster unveiled three new commercial innovations. Launched to an ...

Lyft is ramping up its ad business with new formats, the ride-hailing company exclusively tells Axios. Why it matters: Beyond ...

Released by Ocean Outdoor, the UK’s premium DOOH media owner, in partnership with Lumen Research, the media attention ...