Zeta Global, the AI Marketing Cloud, today announced it has entered into a definitive agreement with Marigold to acquire Marigold’s enterprise software business, including Marigold Loyalty, Cheetah ...

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Marketing technology firm Zeta Global Holdings Corp. announced today that it will acquire the enterprise software business of Marigold in a deal valued at up to $325 million. Under the terms of the ...

Zeta Global has agreed to acquire the loyalty program company Marigold's enterprise software business in a deal that includes Loyalty, Cheetah Digital, Selligent, Sailthru, Liveclicker and Grow.

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If your organization is still relying on ad hoc employee experimentation with gen AI, it’s time to shift gears. While experiments like using Claude to draft emails or ChatGPT to brainstorm can yield ...

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