If you want to understand what’s going on in the streaming business, go find Elmo and Cookie Monster. Netflix’s recent deal ...

Sarandos remarked, 'They had so many years trying to start with so many different brands that this move makes sense'.

Corporate rebrands are notoriously fraught. Few companies dare to reverse their public course but Warner Bros. Discovery did exactly that. After consigning its streaming service HBO Max to the dustbin ...

Netflix is welcoming “Sesame Street” to its block after HBO parent company Warner Bros. Discovery opted not to re-up its deal ...

Warner Bros. Discovery’s decision to revive the HBO Max brand marks a strategic recalibration toward premium storytelling and ...

Warner Bros. Discovery came to their senses and will switch Max's name back to "HBO Max" starting this summer.

The update comes after the company slightly altered the Max logo to mimic HBO's black-and-white aesthetic. The streaming ...

Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...

The artificial intelligence model had bizarrely mentioned the subject in answers to unrelated user queries about HBO’s name ...

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

Warner Bros. Discovery will rename its streaming service Max back to HBO Max this summer, recognizing the strength of the HBO ...

In a move that has many of us saying, "Well, duh," Warner Bros. Discovery has announced it's walking back a major branding ...