Graham's journey with JCPenney marks a significant return to the retailer where she first made her mark as a model 15 years ago. Her recent launch aims to address a glaring gap in the fashion market: ...

In a groundbreaking move for body positivity and inclusivity in fashion, American supermodel Ashley Graham has launched her highly anticipated plus-size fashion line, "Ashley Graham Only at JCPenney." ...

Shades By Shan recently launched 40 shades of makeup foundation in honor of Hispanic Heritage Month, catering to women of all ...

Why a start-up brand is associating its boxers and briefs with wellness. Plus, Sandy Liang designs for Gap and new clothes ...

Ashley Graham exclusively chatted with us on her new JCPenney brand's first collection, size inclusivity, and more.

Ashley Graham created a collection with JCPenney that strictly caters to curvy women. Here she tells PEOPLE about the creation process and what she absolutely had to get right.

The struggling department store chain has made a major strategic change as it battles with Macy's, Dillard's, and the other ...

Body-positive powerhouse Ashley Graham has unveiled her first namesake collection for JCPenney, unapologetically designed for ...

Ashley Graham's apparel line, made exclusively for women sizes 14 and up also fulfills JCPenney’s historic embrace of inclusivity.

With a faux film trailer, the retailer pushes past plus-size tokenism, spotlighting the scarcity of plus-sized women's ...