Graham's journey with JCPenney marks a significant return to the retailer where she first made her mark as a model 15 years ago. Her recent launch aims to address a glaring gap in the fashion market: ...

In a groundbreaking move for body positivity and inclusivity in fashion, American supermodel Ashley Graham has launched her highly anticipated plus-size fashion line, "Ashley Graham Only at JCPenney." ...

Over the weekend, model Ashley Graham shared a trailer for a thriller called Omitted, in which she plays a woman who “feels ...

Ashley Graham created a collection with JCPenney that strictly caters to curvy women. Here she tells PEOPLE about the creation process and what she absolutely had to get right.

Body-positive powerhouse Ashley Graham has unveiled her first namesake collection for JCPenney, unapologetically designed for ...

The struggling department store chain has made a major strategic change as it battles with Macy's, Dillard's, and the other ...

Ashley Graham exclusively chatted with us on her new JCPenney brand's first collection, size inclusivity, and more.

Ashley Graham by JCPenney also furthers Penney’s reputation for being inclusive with its sizing. In 1962 the retailer ...

With a faux film trailer, the retailer pushes past plus-size tokenism, spotlighting the scarcity of plus-sized women's ...

In addition, JCPenney’s provided a $500 gift card to support GCKH’s mission of serving children and families impacted by abuse and trauma.

When Industrial Hana, a subcontractor for several major brands, abruptly shuttered in October 2023, nearly 250 workers were ...

While younger consumers find themselves shopping online, baby boomers still hit the stores. Here's what they know that others don't, experts say.