BTS(BTS) generated an estimated media value of approximately 5.6 billion Korean won by attending fashion weeks in the second ...

Amid the ongoing warming of South Korea-China relations, the Korean beauty industry is once again eyeing China as a key ...

The word snail mucin has been buzzing in the Korean skincare industry and beyond. Does this viral product work wonders for skin or it's just another passing trend? Check out its benefits and how to ...

KPop Demon Hunters is inspiring kids everywhere, especially Asian American children, to see themselves as heroes this Halloween.

Move over blunt bobs and wolf cuts, there's a new hair obsession in town. Enter: The Korean 2-in-1 bob, an effortlessly chic ...

K-Beauty fuels South Korea’s global influence and economic growth, but the same standards driving its success are widening ...

Industry summit by-day, K-pop concert by-night, this three-day festival brings the best of Korean culture to New York City ...

Between a veritable rainbow of hair colors and just as many iconic style moments, Jimin of BTS has cemented himself as a ...