This looks like something new.) The most likely explanation is that it’s a cheap MacBook based around the A18 Pro iPhone ...

Apple is laying the groundwork to let stores update macOS on sealed Macs wirelessly before sale, mirroring a system it ...

Apple is able to wirelessly update iPhones that are still in the box using a proprietary system called "Presto," and now ...

Apple has released a new wallpaper for iPhone, iPad, and Mac featuring custom artwork created for an upcoming store opening.

Apple rolled out an internal "Presto" system that allows iPhones to be updated without taking them out of their sealed boxes.

Apple is developing many new M5 and M6 Mac configurations, and we now have exclusive details on exactly what the company is ...

Apple has announced that it will be opening an all-new store at the Grand Front shopping complex in Osaka, Japan, on Saturday ...

Explore Apple’s 2025 product lineup, including iPhone 17, AirPods Pro 3, Vision Pro 2, and more. Discover the future of ...

Many older iPhones have also had their trade-in values cut, alongside the iPad Air, Apple Watch Ultra (both 1 and 2) and Apple Watch Series 5. All Macs are now worth less, with the Mac Studio taking ...

Apple rarely discounts its devices. But Prime Day is the best time to find deals on MacBooks, Apple Watches, and more.

Apple wants to expand the technology that allows the company to update iPhones while they're still inside the box to Macs.

At the moment, the Apple Support app lets you talk to a real-life Genius Bar member about issues with your products, and ...