Email can become your most important marketing channel, and the core to your entire messaging strategy, if you build your program the right way.

IPA Bellwether data shows a significant uptick in both events and direct marketing spend in the most recent quarter, driving ...

Overview: AI helps automate repetitive marketing tasks, such as email campaigns and data analysis.Machine learning enhances ...

Direct mail marketing can connect agents with customers through tangible items like letters, flyers and branded gifts to boost engagement and ROI.

From identifying conversion behaviors to minimizing time spent on content creation, AI should be approached as a strategic ...

New software enables marketers to plan, create, automate, and analyze entire campaigns through simple prompts, eliminating ...

Founded in 2021, Mailmodo is leading the email revolution by enabling marketers to create, send, and automate interactive ...

The truth is that AI isn’t replacing marketers; it’s replacing the busywork that keeps marketers from doing their real jobs.

Fashion retailer Mango has reported a data breach after one of its external marketing service providers experienced ...

As a small-business owner, deciding where to spend your marketing budget can be a tough choice. With the highest ROI- $36 for ...

Overview AI tools improve marketing efficiency through automation and predictive analytics.Platforms like Jasper, Copy.ai, ...