UNC and Duke will be among the college basketball programs featured in a 2K video game. According to a statement from 2K ...

Games set for Friday and Sunday in gambling hub of Macau NBA staging five-day fashion, music and technology showcase NBA signs multi-year partnership deal with China's Alibaba NBA disappeared from ...

Then-Topps employee David Leiner witnessed the company losing the NBA license firsthand more than 15 years ago. So it’s a bit of a full circle moment for Leiner, who’s now the president of trading ...

Editor's note: This is a part of an occasional USA TODAY Sports series on the best moments, teams, players and figures in sports over the last 25 years. There's a long legacy of Hall of Famers ...

The National Basketball Association (NBA) today announced the launch of “Tap to Watch,” a new digital initiative that simplifies how fans find and access live NBA game telecasts, starting with the ...

NBA partnership to promote dermatologist-developed skincare through season-long campaigns and community initiatives. Official release NEW YORK, Oct. 6, 2025 – CeraVe, the #1 dermatologist-recommended ...

Michael Jordan is back in the NBA with NBC, and that network brought the sounds of “Roundball Rock” back as well. Amazon Prime is entering the league after hiring many broadcasters who were with ...

The Nuggets and Raptors meet in Vancouver tonight for the NBA’s 20th Canada Series game since 2012 (10 p.m. ET, League Pass). NBA.com Staff NBA preseason action heads back to the North with the 2025 ...

Madison Avenue is following the NBA‘s bouncing ball. American Express, State Farm, McDonald’s, Kia and Wingstop are among the sponsors lining up to support new NBCUniversal programming tied to a new ...

For a third straight fall, Lakers star LeBron James will enter the NBA season as the league’s oldest player. James will turn 41 before the calendar year is over, but he’s not the only NBA player in ...

Dwight Howard is making moves off the court. Dwight Howard takes another big step in his post-NBA journey after Hall of Fame induction The former Lakers champion is deepening his footprint in ...

The NBA returns to NBC this season after more than two decades away from the network and plans to make Sunday nights must-see TV beginning in February. On Monday, the NBA announced that four-time ...