The streaming wars have evolved. Here's how Hollywood giants are shifting their goals, based on BI's conversations with ...

Netflix's co-CEO weighed in on Warner Bros. Discovery's decision to revert to HBO Max branding. The streamer used to be ...

Plans for a clean room strategy and generative AI-assisted ad formats were outlined at the streamer’s blockbuster upfront ...

EXCLUSIVE: Early Netflix veterans Rob Guillermo and Nihaar Sinha have teamed to form Indus Valley Media (IVM) an independent ...

After years of refining this technology – including the $1 million Zillow Prize competition to crowdsource improvements to ...

Companies that better understand local insights and cultures will be in a stronger position to build more valued brands and ...

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...

Q1 2025 rally to capitalize on high valuations. Read more on why it is an excellent opportunity to book profits and wait for ...

The decision follows Netflix’s broader strategy shift away from interactive video and toward expanding its footprint in gaming. Recent changes include the continued rollout of mobile games ...

What makes a meme-marketing campaign successful and what the future might look like for brands trying to stay relevant online ...

Dialpad continues its leadership as the only contact center platform that can coach agents in real time with native Ai SAN FRANCISCO--(BUSINESS WIRE)--Dialpad, Inc., the leading Ai-powered ...

Creo Global's Jaimesha Patel dissects the powerful impact of women marketers across tech, finance, fashion, beauty, among ...